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• Current

Type: technical

Status: to read

Authors: Anthony Baldry Paul J. Thibault

Tags: technology discourse meaning multimodality

Description: What are multimodal texts? How can we transcribe and analyse them? How can multimedia and internetWhat are multimodal texts? How can we transcribe and analyse them? How can multimedia and internet help us in multimodal discourse analysis? What postproduction and authoring skills are needed to analyse a multimodal text or to develop a corpus of multimodal texts? How does integrating multimedia meaning-making resources into hypertext multiply our meaning-making potential? How does the study of language relate to multimodality and multimedia, in particular in the e-learning age? How, and to what extent, will multimodal discourse analysis re-shape linguistics? In its attempt to provide answers to the questions raised above, and many others, this book proposes concrete solutions to the problems of multimodal text analysis and transcription of printed texts, websites and film. As such, it constitutes a much needed course in multimodal text transcription and analysis. It also suggests ways in which multimodal discourse analysis can help both educators and students understand how meaning is made in the e-learning environments that now play such an important role in our lives. In both these respects, readers are encouraged to use the book in conjunction with an associated and freely accessible website which provides many illustrations and exercises that further contextualise and exemplify the insights and descriptions provided by the book. As befits a coursebook, the individual chapters of the book are carefully organised in such a way as to provide a step-by-step progression in theoretical and descriptive complexity. ...

2006-04-06

• Current

Type: technical

Status: liked

Author: Alex McHoul

Tags: culture semiotics meaning semiosis

Description: In "Semiotic Investigations", Alec McHoul develops a theory of meaning that he callsIn "Semiotic Investigations", Alec McHoul develops a theory of meaning that he calls "effective semiotics" - a theory that investigates "the ways in which signs have meaning by virtue of their actual uses." As McHoul notes, "these uses take place in a number of 'media,' the most important of which is the medium of history - so important, in fact, that it catches up all the other possible media of semiosis, including everyday life and language, fiction, film, talk, art, mathematics, [and] photography." McHoul expounds his theory of effective semiotics - of "meaning-as-use" - in a series of provocative chapters on diverse topics. He begins by examining the relations between semiotics and history and between semiotics and specific communities. He elaborates on the nature of these relations by demonstrating the "effective semiotics" of a particular photograph from the 1880s, episodes from the film Singin' in the Rain and the Batman comics, literary works, children's primers, popular accounts of science, and many other objects, artifacts, and experiences. ...

2006-04-06

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• Current

Type: technical

Status: to read

Authors: J. David Bolter Jay David Bolter

Tags: media writing meaning hypertextuality representation

2006-04-06