Reader² book:Made to Stick: Why Some Ideas Survive and Others Die

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Made to Stick: Why Some Ideas Survive and Others Die

Following on from Gladwell's The Tipping Point, this book teaches and summaries (complete with "clinics" at the end of chapters and an "easy reference guide" of notes at the end of the book) what makes ideas sticky: SUCCESs = 1. Simple (find the core), 2. Unexpected (get attention), 3. Concrete (help people understand), 4. Credible (help people believe), 5. Emotional (make people care), and 6. Stories (get people to act)

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