& 2 users
Type: documentary
Status: I recommend
Authors: Chip Heath Dan Heath
Tags: metaphors information cognitive_science storytelling
Description: Following on from Gladwell's The Tipping Point, this book teaches and summaries (completeFollowing on from Gladwell's The Tipping Point, this book teaches and summaries (complete with "clinics" at the end of chapters and an "easy reference guide" of notes at the end of the book) what makes ideas sticky: SUCCESs = 1. Simple (find the core), 2. Unexpected (get attention), 3. Concrete (help people understand), 4. Credible (help people believe), 5. Emotional (make people care), and 6. Stories (get people to act)...
2007-12-27
