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• Current

Type: documentary

Status: I recommend

Authors: Chip Heath Dan Heath

Tags: metaphors information cognitive_science storytelling

Description: Following on from Gladwell's The Tipping Point, this book teaches and summaries (completeFollowing on from Gladwell's The Tipping Point, this book teaches and summaries (complete with "clinics" at the end of chapters and an "easy reference guide" of notes at the end of the book) what makes ideas sticky: SUCCESs = 1. Simple (find the core), 2. Unexpected (get attention), 3. Concrete (help people understand), 4. Credible (help people believe), 5. Emotional (make people care), and 6. Stories (get people to act)...

2007-12-27

  & 2 users

• Current

Type: documentary

Status: I recommend

Author: Douglas Hofstadter

Tags: philosophy math metaphors cognitive_science brains

Description: Some of it is beyond me, of course, but a great exercise in thinking about thinking -- especiallySome of it is beyond me, of course, but a great exercise in thinking about thinking -- especially about what makes an "I" to think. The idea of self and interiority developing over time via encounters that Hofstadter compares to "video loops" -- a camera trained on its own output, feeding back into itself endlessly and settling into a stable pattern eventually. His use of and belief in metaphor is central and effective....

2007-08-03