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Type: fiction documentary educational

Status: —

Author: unknown

Description: Blink is about the first two seconds of looking--the decisive glance that knows in an instant.Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like....

  & 8 users

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Type: fiction educational business technical

Status: —

Author: unknown

Tags: nonfiction

  & 5 users

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Type: fiction business

Status: —

Author: unknown

Tags: business 2005 software development

  & 4 users

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Type: fiction business

Status: —

Author: Seth Godin

Tags: nonfiction business marketing work communication

Description: Every marketer tells a story. And if they do it right, we believe them.

  & 4 users

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Type: documentary educational scientific technical

Status: —

Author: unknown

Tags: history culture future

  & 3 users

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Type: educational business

Status: —

Author: unknown

Tags: people social communication guide

  & 3 users

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Type: documentary educational

Status: —

Author: unknown

Tags: culture politics philosophy

  & 2 users

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Type: scientific

Status: —

Authors: Douglas Kellner Steven Best

Tags: culture technology communication postmodernism

  & 1 users

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Type: business

Status: —

Author: Mahan Khalsa

Tags: nonfiction business communication service sales

  & 1 users

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Type: business

Status: —

Authors: Joel Spolsky Joel Scambray Stuart McClure

Tags: business development communication engineering project.management