<?xml version="1.0"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/"><channel><title>Reader&#xB2;/katie/author:Heath,Chip</title><link>http://reader2.com/katie/author:Heath,Chip</link><description><![CDATA[author:Heath,Chip - new books in this category added by katie to Reader2 library]]></description><language>en</language><item><title><![CDATA[Made to Stick: Why Some Ideas Survive and Others Die]]></title><link>http://reader2.com/katie</link><description><![CDATA[Following on from Gladwell&#39;s The Tipping Point, this book teaches and summaries (complete with &quot;clinics&quot; at the end of chapters and an &quot;easy reference guide&quot; of notes at the end of the book) what makes ideas sticky: SUCCESs = 1. Simple (find the core), 2. Unexpected (get attention), 3. Concrete (help people understand), 4. Credible (help people believe), 5. Emotional (make people care), and 6. Stories (get people to act)
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by <a href="http://reader2.com/katie">katie</a><br/>Tags:  <a href="http://reader2.com/katie/metaphors"  title="metaphors">metaphors</a> <a href="http://reader2.com/katie/information"  title="information">information</a> <a href="http://reader2.com/katie/cognitive_science"  title="cognitive_science">cognitive_science</a> <a href="http://reader2.com/katie/storytelling"  title="storytelling">storytelling</a><br/><br/><a href="http://click.linksynergy.com/fs-bin/click?id=8N3tz66LcHQ&offerid=99238.10000006&type=4&subid=0"><IMG  
width="234" height="60" alt="Alibris - Books You Thought You'd Never Find" border="0" target="_blank"
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src="http://ad.linksynergy.com/fs-bin/show?id=8N3tz66LcHQ&bids=99238.10000006&type=4&subid=0">]]></description><pubDate>Thu, 27 Dec 2007 12:39:07 GMT</pubDate><guid isPermaLink="false">item_id_32098_6226</guid><dc:creator>katie</dc:creator><category>metaphors</category><category>information</category><category>cognitive_science</category><category>storytelling</category></item></channel></rss>
