by rnagy
Type: business
Status: finished
Authors: Linda Gorchels Edward J. Marien Chuck West
Tags: distribution channels
Description: An excellent primer for those involved in the business of distribtuion. As a channel managerAn excellent primer for those involved in the business of distribtuion. As a channel manager for a technology company, I found the content somewhat too generic. It would have been really great to have some technology specific issues covered, especially since the channels are so dynamic in IT. Well worth a read for the novice and the professional channel manager alike. Covers a number of very useful principles that I have drawn upon in conversations with peers, partners and clients....
2006-12-14
