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Type: business

Status: liked

Author: Geoffrey A. Moore

Tags: innovation

Description: "basically defines a process, a
bell shaped curve for how you get the
innovators"basically defines a process, a
bell shaped curve for how you get the
innovators the early majority, the late
majority and then finally the laggards,
the ones who may never have to take a
particular innovation. And how you start
to engage them at each point in that
discussion and then how you might
reach out to them and again limit your
risk for rolling out something that’s
innovative."...

2007-12-20